Privacy Policy

PRIVACY POLICY 

MatracAI Vibe Music 

https://www.matracaivibemusic.com

Effective Date: May 22, 2026 

1. Introduction 

MatracAI Vibe Music (“we,” “us,” or “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have in relation to it when you visit our website at https://www.matracaivibemusic.com or make purchases through our Shopify-powered store at https://matracaivibemusic.myshopify.com (collectively, the “Services”). 

By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Services. 

This Privacy Policy applies to all users of our Services, including visitors, customers, and others who access or use our Services. 

2. Who We Are 

MatracAI Vibe Music is an independent music and merchandise brand operated by Matraca Nicole Morgan, located at 592 Henry Avenue, Davis, WV 26260. We operate a Shopify-powered apparel and accessories storefront and a WordPress-based website. 

For privacy-related inquiries, you may contact us at: mnt.music.91@outlook.com 

3. Information We Collect 

We collect information about you in the following ways: 

3.1 Information You Provide Directly 

When you make a purchase, create an account, or contact us, you may provide: 

  • Full name 
  • Email address 
  • Billing and shipping address 
  • Phone number 
  • Payment information (processed securely by Shopify Payments and/or third-party payment processors — we do not store full payment card details) 
  • Order history and purchase details 
  • Any messages or communications you send us 

3.2 Information Collected Automatically 

When you visit our website or store, we and our service providers automatically collect certain technical information, including: 

  • IP address and approximate geographic location 
  • Browser type and version 
  • Device type and operating system 
  • Referring URL and pages visited 
  • Date and time of access 
  • Clickstream data and interactions with our site 
  • Cookies, pixel tags, and similar tracking technologies (see Section 7 for details) 

3.3 Information from Third Parties 

We may receive information about you from third-party service providers who assist us in operating our Services, including: 

  • Shopify (e-commerce platform and payment processing) 
  • Google Analytics (website analytics) 
  • Social media platforms (if you interact with our social media accounts or pages) 
  • Email marketing providers 

4. How We Use Your Information 

We use the information we collect for the following specific, legitimate purposes: 

4.1 To Fulfill Your Orders 

  • Process and complete purchases 
  • Send order confirmations, shipping notifications, and receipts 
  • Manage returns, refunds, and exchanges 
  • Respond to customer service inquiries 

4.2 To Operate and Improve Our Services 

  • Maintain and improve website functionality and user experience 
  • Monitor and analyze usage trends and site performance 
  • Detect, prevent, and address technical issues, fraud, and security threats 
  • Conduct internal research and analytics 

4.3 To Communicate With You 

  • Send transactional emails (order confirmations, shipping updates) 
  • Send promotional emails and newsletters — only if you have opted in 
  • Respond to your questions, comments, or requests 

4.4 To Comply With Legal Obligations 

  • Comply with applicable laws, regulations, and legal processes 
  • Enforce our Terms of Service and other agreements 
  • Protect the rights, property, and safety of our business, customers, and others 

We will not use your personal information for any purpose that is incompatible with the purposes described above without first obtaining your consent. 

5. Legal Basis for Processing (Where Applicable) 

Where required by law, our legal basis for collecting and using personal information is one of the following: 

  • Contract Performance: Processing is necessary to fulfill a contract with you (e.g., processing your order). 
  • Legitimate Interests: Processing is in our legitimate business interests, provided those interests are not overridden by your rights (e.g., fraud prevention, analytics). 
  • Consent: You have given us explicit consent to process your information for a specific purpose (e.g., marketing emails). 
  • Legal Obligation: Processing is necessary to comply with a legal obligation (e.g., tax records). 

6. How We Share Your Information 

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information only in the following limited circumstances: 

6.1 Service Providers 

We share information with trusted third-party vendors who assist us in operating our business, subject to confidentiality obligations. These include: 

  • Shopify Inc. — e-commerce platform, payment processing, and order management 
  • Shipping carriers (e.g., USPS, UPS, FedEx) — to deliver your orders 
  • Payment processors (e.g., Shopify Payments, PayPal) — to securely process transactions 
  • Email service providers — to send transactional and marketing communications 
  • Analytics providers (e.g., Google Analytics) — to understand how our Services are used 

6.2 Legal Requirements 

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency), or when we believe in good faith that disclosure is necessary to: 

  • Comply with a legal obligation 
  • Protect and defend our rights or property 
  • Prevent or investigate possible wrongdoing in connection with our Services 
  • Protect the personal safety of users or the public 

6.3 Business Transfers 

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information. 

6.4 With Your Consent 

We may share your information with other third parties when we have your explicit consent to do so. 

7. Cookies and Tracking Technologies 

We use cookies, web beacons, pixel tags, and similar tracking technologies to enhance your experience on our Services. Cookies are small data files placed on your device that help us remember your preferences, understand how you use our site, and improve our Services. 

7.1 Types of Cookies We Use 

  • Essential Cookies: Necessary for the operation of our website (e.g., shopping cart functionality, session management). These cannot be disabled without impairing site functionality. 
  • Performance and Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics). This data is aggregated and anonymized. 
  • Functional Cookies: Allow our website to remember your preferences and settings. 
  • Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness. These are only placed with your consent where required by law. 

7.2 Managing Cookies 

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Services. For more information on managing cookies, visit www.allaboutcookies.org. 

We also honor “Do Not Track” signals where technically feasible. 

8. Data Retention 

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including: 

  • Order and transaction data: Retained for a minimum of 7 years to comply with tax and accounting legal obligations. 
  • Account information: Retained for the duration of your account and for a reasonable period thereafter. 
  • Marketing preferences: Retained until you opt out or withdraw consent. 
  • Website usage data: Typically retained for up to 26 months in analytics systems. 

When your information is no longer needed, we will securely delete or anonymize it in accordance with our data retention schedule. 

9. Data Security 

We implement commercially reasonable technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include: 

  • SSL/TLS encryption for data transmission 
  • Shopify’s PCI-DSS-compliant payment infrastructure 
  • Access controls and restricted personnel access to personal data 
  • Regular review of our data collection, storage, and processing practices 

However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify affected individuals and relevant authorities as required by applicable law. 

10. Your Privacy Rights 

Depending on your location and applicable law, you may have the following rights with respect to your personal information: 

10.1 General Rights (All Users) 

  • Right to Access: You may request a copy of the personal information we hold about you. 
  • Right to Correction: You may request that we correct inaccurate or incomplete personal information. 
  • Right to Deletion: You may request that we delete your personal information, subject to certain exceptions (e.g., legal obligations). 
  • Right to Opt-Out of Marketing: You may opt out of receiving promotional emails at any time by clicking the unsubscribe link in any marketing email or by contacting us directly. 

10.2 California Residents (CCPA/CPRA) 

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA): 

  • Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you. 
  • Right to Delete: You may request deletion of personal information we collected from you, subject to certain exceptions. 
  • Right to Correct: You may request correction of inaccurate personal information. 
  • Right to Opt-Out of Sale or Sharing: We do not sell or share personal information for cross-context behavioral advertising. 
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. 

To submit a verifiable consumer request, contact us at the email address listed in Section 2. We will respond to verified requests within 45 days, with up to a 45-day extension where necessary. 

10.3 EEA, UK, and Swiss Residents (GDPR) 

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR) or equivalent legislation: 

  • Right of Access (Article 15 GDPR) 
  • Right to Rectification (Article 16 GDPR) 
  • Right to Erasure / ‘Right to be Forgotten’ (Article 17 GDPR) 
  • Right to Restriction of Processing (Article 18 GDPR) 
  • Right to Data Portability (Article 20 GDPR) 
  • Right to Object (Article 21 GDPR) 
  • Rights related to automated decision-making and profiling (Article 22 GDPR) 

To exercise these rights, please contact us at mnt.music.91@outlook.com. You also have the right to lodge a complaint with your local data protection supervisory authority. 

11. Children’s Privacy 

Our Services are not directed to, and we do not knowingly collect personal information from, individuals under the age of 13. If you are under 13 years of age, please do not use our Services or provide any personal information to us. 

If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete such information from our records. If you believe we may have collected information from a child under 13, please contact us immediately at the email address listed in Section 2. 

Users between the ages of 13 and 18 should review this Privacy Policy with a parent or guardian before using our Services. 

12. Third-Party Links and Services 

Our website and store may contain links to third-party websites, social media platforms, and services that are not operated by us. This Privacy Policy does not apply to those third-party sites. We strongly encourage you to review the privacy policies of any third-party sites you visit. 

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. Inclusion of a link on our website does not imply our endorsement of the linked site or service. 

13. Shopify as Our E-Commerce Platform 

Our store is hosted on Shopify Inc. Shopify provides us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application. Shopify stores your data on a secure server behind a firewall. 

For payment processing, if you choose a direct payment gateway to complete your purchase, Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. 

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. 

For more insight, you may also want to read Shopify’s Terms of Service at https://www.shopify.com/legal/terms or their Privacy Statement at https://www.shopify.com/legal/privacy. 

14. International Data Transfers 

Our Services are operated in the United States. If you are located outside the United States, please be aware that information you provide to us may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. 

By using our Services, you consent to the transfer of your personal information to the United States. Where required by law, we implement appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy and applicable data protection laws. 

15. Changes to This Privacy Policy 

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will: 

  • Update the “Effective Date” at the top of this page 
  • Post the revised Privacy Policy on this page 
  • Where required by law, notify you by email or by a prominent notice on our website prior to the change becoming effective 

Your continued use of our Services after any modifications to the Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide by and be bound by the modified Privacy Policy. We encourage you to review this Privacy Policy periodically. 

16. How to Contact Us 

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: 

MatracAI Vibe Music 

592 Henry Avenue, Davis, WV 26260 

Email: mnt.music.91@outlook.com 

Website: https://www.matracaivibemusic.com 

We will respond to all legitimate privacy-related requests within 30 days of receipt. For complex requests, we may require up to 60 days, and we will notify you of any such extension within the initial 30-day period. 

© 2026 MatracAI Vibe Music. All rights reserved. 

Last Updated: May 22, 2026